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Chemtura Corporation

New Miticide Success Starts with "World Class" Event

You never get a second chance to make a good first impression. That was the thinking when Chemtura Corporation enlisted Red Lizard Creative to help launch new Acramite® miticide.

To launch the "World Class" product, Red Lizard Creative created
a "World Tour" event.

Following development work in Asia and Europe, Acramite came to the U.S. tree and vine markets with strong attributes including new chemistry with a unique mode of action.

To accelerate the introduction of this "World Class" product, Red Lizard Creative developed a special launch event for distributors, dealers, pest control advisers, magazine editors; all invited on a "World Tour" introduction.

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