Scripps Health Creates Award-Winning Open Enrollment Campaign
World-renowned Scripps Health partnered with Red Lizard Creative to design an open enrollment campaign that would reposition the health care provider as the market leader in delivery of comprehensive health care services.
Red Lizard's open enrollment campaign repositioned Scripps Health as the market leader in delivery of comprehensive health care services.
Knowing that women age 35 to 54 are the health care decision-makers in a household, Red Lizard Creative began by designing the campaign to appeal primarily to that demographic. Seniors were selected as a secondary audience.