The launch event was followed by an integrated communications campaign including public relations, print and radio advertising, direct marketing, new literature, and more. It's easy to jump start your new product introductions or re-vitalize products and services with help from Red Lizard Creative. Give us a call today. The introduction of Acramite has been a resounding success for Chemtura Corporation. In the first season of sales, it exceeded the sales goal in the western U.S. by more than 140 percent. And with the recent addition of new crop labels, Acramite continues to build on those good first impressions made during the "World Tour". ©2007 Red Lizard Creative