The multi-tiered campaign used a combination of high-tech and high-touch mixing patient success stories with personal invitations to visit with the people of Scripps Health. A media mix of TV, radio, print and direct mail was selected to reposition the Brand. Reward yourself with a measurable marketing communications campaign that meets and exceeds objectives. You might be surprised how easily it can be done when you run with the Lizards. Results included a 17 percent increase in the perception that Scripps provides world-renowned health care, a 27 percent increase in Brand awareness and a 47 percent increase in calls to Scripps' physician referral service. ©2007 Red Lizard Creative